A Shandong delegation of 28 enterprises appears at the fifth China International Consumer Products Expo held in Haikou, Hainan province. [Photo/Dazhong News]

A total of 28 Shandong enterprises are attending the "Remarkable Shandong" zone of the fifth China International Consumer Products Expo (CICPE) held in Hainan, China, from April 13 to 18, showcasing the province's characteristic industries.

The zone features three sections, including domestic goods from time-honored enterprises like Taishan Taomuwang and Dezhou Braised Chicken; foreign trade products from Qingdao Beverage Group; and service products from Haier Group, Lunan Pharmaceutical Group, and Qingzhou Naiwei Intelligent Technology.

Additionally, Dezhou Braised Chicken and intangible cultural heritage practitioners like Li Quande will perform at the expo's food culture week. Haier and other enterprises will also conduct live-streaming cooperation with top e-commerce platforms to promote Shandong brands to global consumers.

This CICPE is attracting more than 1,700 enterprises from 71 countries and regions, with over 4,100 brands participating. They are showcasing boutique innovations across global fashion, digital tech, health, green living, and other emerging consumer sectors.